Powstańcy śląscy
We wprowadzeniu, zwanym przez dziennikarzy lidem, umieszczamy zaciekawiającą internautę zapowiedź zawartości artykułu. Warto zadbać, aby wprowadzenia miały w przybliżeniu podobny rozmiar.
W części głównej artykułów umieszczamy ich treść. Staramy się pisać prostymi, krótkimi zdaniami. Unikamy długich i trudnych wyrazów. Tekst dzielimy na krótkie akapity liczące 2-5 wierszy.
Stosuj śródtytuły
Jeśli to możliwe, dziel artykuł na mniejsze cząstki i oznacz je nagłówkami. Śródtytuły bardzo pomagają czytelnikom znajdować ważne dla nich informacje.
Wykorzystaj punktowanie i numerowanie
Gdy wymieniasz kilka elementów, zastosuj listę punktowaną. Gdy kolejność elementów jest istotna, zastosuj listę numerowaną. Czasem warto połączyć oba rodzaje listy, np.
- Przygotuj potrzebne produkty:
- jeden produkt
- drugi produkt
- Włóż je do naczynia
- Dobrze wymieszaj
Wyróżniaj z umiarem
Gdy chcesz wyróżnić jakiś ważny fragment, użyj pogrubienia lub – wyjątkowo – pochylenia. Tekst pochylony jest trudny w czytaniu.
Opisuj ilustracje
Dobra ilustracja jest czasem warta więcej niż 1000 słów. Ale nie wszyscy mogą ją zobaczyć. Dlatego opisuj każdą ilustrację ważną dla treści artykułu – gdy dodajesz grafikę, umieść jej opis zwany tekstem alternatywnym.
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